enfinium | Brand and Campaigns | Energy
Rebranding an energy business and uniting the culture
The challenge
Bringing the brand strategy to life was about much more than a name change. It was about building on the trust and reputation already established, while creating a new identity for the future.
We united employees around a shared brand vision and values, developing a distinctive positioning, visual identity, tone of voice and brand guidelines. Taking an inside-out approach, we embedded the new brand across the organisation, engaging employees and investors before activating it in market.
From sales materials and the website to the annual sustainability report and events, we ensured the brand was brought to life consistently across every touchpoint.
The solution
Through organisational insight, leadership alignment and employee research, we defined a new cultural framework and EVP ‘Brilliance Belongs Here’ balancing humanity with high performance and creating a strategic foundation to support the firm’s next phase of growth.
Working in partnership with the Chief People Officer and Head of Resourcing, HR and brand and marketing teams – we took an inside-out approach, collaborating with key stakeholders along the way to bring them on the journey.
Impact
A consistent narrative aligned to the business's growth strategy.
A stronger employer brand positioning enfinium as an employer of choice.
Brand roadshow to over 750 employees across seven sites.
