AXA Partners | Culture & Change | Financial Services
Embedding a culture shift to drive performance
The challenge
AXA Partners had set an ambitious business plan, but leaders recognised behavioural gaps that would hold them back. They identified four culture shift pillars promoting collaboration, simplification, efficiency and empowerment but needed help to activate them.
They also needed to move away from a legacy top-down, reactive way of working. This shift had to reach over 9,000 employees in more than 20 countries, meaning the approach needed to be simple, scalable and easy to embed.
The solution
The culture shift narrative could not feel like a one-off campaign; it had to become part of their DNA. Working with the Global Head of Employee Experience & Inclusion, Global Head of Capability and Global HR Director and HR team, we shaped a leaders and managers engagement programme to embed the pillars and provide a consistent language.
This was supported by a train-the-trainer programme for a global ambassador network, supporting leaders to cascade the shift and embed the narrative. Drumbeat activity kept the culture shift visible and actionable across all countries.
Impact
One consistent narrative to align leaders and support a global cascade.
Activated across 9,000 employees in just six months.
A scalable framework for consistent adoption across 20 countries.
