Corpay Complete | B2B and Product Marketing | Financial Services
Launching a B2B UK challenger brand
The challenge
Corpay needed to establish itself as a credible, differentiated player in a crowded spend management market. Insights from UK CFOs and finance leaders highlighted key pain points and regulatory nuances, guiding the proposition’s adaptation to meet UK-specific compliance and operational expectations.
Rather than simply adapting a global proposition, we we needed to shape the offer around what customers actually needed: greater control, less operational friction and more time for higher-value work.
The solution
We adopted a fast, iterative test-and-learn approach, partnering across brand, sales, PR, and marketing to align strategy and execution.
Together, we built a value proposition playbook, sales enablement toolkit (including discovery decks and one-pagers), and UK-localised assets, from website pages to an explainer video, empowering the sales team to engage confidently and drive market traction from day one.
Impact
3-months test and learn programme to take the proposition to market.
Multichannel launch to build brand awareness and credibility in UK market.
Sales enablement from day one to drive commercial performance.
