Babcock | Culture & Change | Engineering
Resetting a complex organisation
The challenge
Babcock needed to create global culture change while going through significant areas of transformation to bring the business together.
The business had grown through acquisitions and needed to unite the culture under one brand. They needed our help to create a culture transformation strategy and embed it across four continents and 30,000 employees.
The solution
We used the ADKAR model and adopted a cascade approach to create a movement across the business – starting with leadership.
This included a one-page transformation roadmap which laid out Babcock’s story and showed them the way to a more unified business.
From this we developed a creative narrative, framework and communication plan – a single source of truth that the whole workforce could rally around.
Impact
Leadership alignment around one consistent business narrative.
A united global culture, activated around the world to 30,000 employees.
Cultural framework on the behaviours to champion and those not tolerated.
