A true reflection of university life
With so much diversity in student life at UWE Bristol, we were excited to get stuck in and represent it with a fresh new library and brand style, capturing the ambition and energy on offer. Added to this, the variety of ways in which the brand photography might be used meant we had to consider how imagery would translate into a flexible visual language.
A rounded view
To ensure every aspect of UWE Bristol was captured it was important to cover the distinctive campuses, range of courses, industry links and work placements, as well as the lively experiences of the city. Across more than 20 photoshoots, we were able to create a clear depiction of how study can push your career forward, as well as how student life at UWE Bristol can develop you personally.
Captured on campus
We embarked on a summer of shooting. From courses to campuses, faculties to facilities, our photographs represent authentic university life – exactly as it happens. Armed with the brand sentiment ‘a university for the real world’, we explored what life is really like within the Higher Education sector. Although often functional in content, we injected creativity through artistic styling, which helped to build a distinctive image library that is recognisable as being part of the UWE Bristol brand.
A range of ‘patterns’ were introduced, which capture the unexpected and portray real student life from intriguing angles, to enhance the reportage and candid style of photography.
Overhead shots offer a different perspective, and help to make the ‘everyday’ look interesting.
Using natural divides in the composition or location, we introduced a split-screen styling.This could be an object or structure running through the centre of the image, replicating UWE Bristol’s typographic ‘couplet’ style.
Showing the unexpected
Images shot straight-on and squared up are used throughout to offer a feeling of space, as well as creating opportunity to capture the unexpected.
Tunnel views were also used to add a different dimension. This approach is particularly good at drawing your eye further through an image, giving it a sense of depth.
The finishing touches
Indoors and outdoors. Day and Night. Close up and from a distance. It’s fair to say the imagery we captured represents all aspects of life at UWE Bristol. To ensure such a diverse collection of images held together as one, we developed a visual treatment which ensures consistency in colour and tone, making the set unique and ownable.
To maintain a consistent visual language when imagery is used across the UWE Bristol brand, we created an in-depth imagery style guide. This not only offers guidance for future shoots, but also how to use the imagery within layouts and across various mediums. From consulting on the selection of imagery, right through to retouching and use within marketing publications, the guidelines provide creative advice to anyone creating or using imagery. Meaning they will help to maintain consistency across a strong visual interpretation of UWE Bristol’s brand.
“Photographic imagery is a key element of our visual identity and while we had a strong vision for our image style when we launched our new brand, we knew we needed to build on our bank of images to truly deliver on that vision. I was very impressed with the way Six responded to and delivered on our photography brief. The photography really did capture the essence of our brand and we benefited from Six’s creative input through their art direction and image styling. Six managed the project brilliantly, working with us to coordinate the shoots across various locations, and also produced detailed imagery guidelines which are now a key element of our brand toolkit.”
Sarah Amphlett – Brand Manager, UWE Bristol