International Women’s Day Pt.2

International Women's Day at Six Agency blog | Six

It’s International Women’s Day and we thought we’d take the opportunity to celebrate the hard working women who make up 60% of Six.  We are a business that celebrates and values women and men’s qualities equally. 

We’ve got together to look at what’s important to us, our views on diversity in the creative industry and what our #BeBoldForChange ambitions are.

Here is the second part, you can catch the first here.

Alexandra Shallish – Creative Director

is celebrating women’s achievements by reinforcing and supporting women’s triumphs.

What one piece of advice would you offer someone entering the creative industry?

You’ll need more than one! Be enthusiastic, be professional. Absorb the digital world around you, have ideas and then more ideas. Don’t stop drawing on your experiences, ask and listen to feedback!

Which brand do you most admire?

Both Always and Dove are doing powerful things in the way they are portraying both beauty and women. Going way beyond their products, and sensitively questioning and supporting what it means to be a girl and a woman. I thought the Always #LikeAGirl campaign was both empowering and upsetting at the same time. Keep doing more, we will get there!

Nicky Lloyd – Planner

will continue to champion women’s education, she is currently mentoring four female students from the University of Bristol.

What one piece of advice would you offer someone entering the creative industry?

Be passionate, don’t be afraid to work from the ground up, listen, take notes, ask questions, be open to constructive criticism and enjoy every challenge.

Describe yourself in three words.

Inquisitive, passionate, resourceful.

Charlotte Paton – Account Manager

pledges to support local women inventors of new products and services, and female owned Bristol startups.

Who motivates you?

My mum motivates me every day. A quietly strong, successful woman who sees the best in everyone. She works hard, runs multiple successful businesses and will put anyone else first. She inspires me to follow my dreams, work hard and achieve success – in whatever form that may be.

Which brand do you most admire?

Heinz – in particular ‘that’ slogan Beanz Meanz Heinz, created by Maurice Drake in 1967. 

Heinz Meanz Beanz 1967 advert | Six

“Over 40 years later, the seemingly timeless ‘Beanz Meanz Heinz’ slogan still continues to have relevance and brand power, still appealing to generations in an ever-changing world.”

That’s a pretty great achievement!

Jayne Smith – Creative Artworker

will celebrate women’s achievement, their journeys and the barriers they overcome.

What motivates you?

I’m afraid to say it but money. Just to earn enough to look after my family and treat them now and again, making great memories.

Who inspires you?

Madonna has paved the way for the likes of Lady Gaga. She is a pop star, actress, business woman and a mother and I love the fact that she’s still a little outrageous.

My mum also inspires me for her love, care and consideration towards others.

Nicci Reeve – Marketing Manager

will champion women’s education by learning to code and being bold in her career. Education and ambition are key to transforming women’s lives. Equality empowers women by creating choice and opportunity.

What motivates you?

Self-learning and development. What I do is also always changing; this is why I love being a Marketeer. Be the best version of yourself and do whatever you need to do to get there. Empowerment comes from supporting one another’s growth. So be ambitious, consistent, determined, and remember to always be yourself.

Libby Vanderploeg Lift Each Other Up GIF | Six

Libby Vanderploeg ‘Lift Each Other Up’

What one piece of advice would you offer someone entering the creative industry?

Why wait? Don’t wait! Set yourself deadlines. Keep to them.

“You will never climb Career Mountain and get to the top and shout, “I made it!”

Amy Poehler, Yes Please

Be open and honest. Be direct about what you need, setting clear guidelines. And above all else be confident and genuine. After all if you don’t believe you can do it, who else will?

Emily Richards – Junior Designer

will reinforce and support women’s triumphs by celebrating their achievements.

Which campaign do you most admire?

I love the #ThisGirlCan campaign – it’s so real and has inspired so many people to get involved in sport. Any brand or campaign that makes a positive difference is rated pretty highly in my book. 

This Girl Can purple and white logo

What inspires or motivates you?

Recently the Thread talk with Hattie Newman and Hey Studio, and Abstract: The Art of Design series – great designers showing their work and their process. They really inspire me but also motivate me, and its really great to see more women being applauded for their successes in the creative industries.

Leanne Cook – Account Manager

Who inspires you?

Aside from the fact that I was always Victoria Beckham when we allocated Spice Girls circa 1996…she inspires me because she’s stayed true to her ‘Posh Spice’ principles. Loving high-end fashion, Victoria has managed to reinvent herself and become respected within one of the harshest and fickle industries in the world. All whilst juggling four children and an internationally famous husband. Victoria Beckham is a good mother and wife, she’s always in heels, and she taught me everything I need to know about posing!

Describe yourself in three words.

Aspirational, determined, loyal. 

Monica Maya – Digital Project Manager

pledges to champion women’s education. Monica already supports a small charity in Colombia, which provides marginalised children from Cartagena with everything they need (uniforms, books, pencils) to go to school – the majority being girls.  

Who inspires you?

The Soil Association, the food and farming charity that campaigns for a healthier and better environment. Their CEO is Helen Browning, farmer, OBE, campaigner and also business and pub-owner (you may have seen her famous Helen Browning sausages in the shops!) This lady proves she can do it all and do it well. The Soil Association campaigns on issues including opposition to intensive farming, support for local purchasing and public education on nutrition; as well the certification of organic food.

Helen Browning Soil Association in a field photograph | Six

What three words best describe you?

Fairness, resourcefulness and perseverance.

Lizzie Jane – Account Manager

will celebrate women’s achievement, their journeys and the barriers they overcome.

What one piece of advice would you offer someone entering the creative industry?

Do everything you can to get experience. And if you see a job that you don’t 100% have the relevant experience for, still apply. You can always learn new skills, but your tenaciousness and go-getting attitude will be noticed as well. 

How would your colleagues describe you?

We did a lovely task where we had to think of one word to describe each person at our agency. And here are some of mine – straight from the horses mouth (so to speak!): Optimistic, lovely, lively, driven, peppy, cheerful, perceptive, enthusiastic, diligent, sanguine, capable, caring and Devon Queen!

Fay Gadsby – Account Manager

will be bold by challenging bias and inequality with stereotypes and the belief that ‘feminism’ is a dirty word.

What one piece of advice would you offer someone entering the creative industry?

Keep going. It’s a tough ol’ industry and everyone has a lot to say. It takes a long time to filter through all the noise and focus on what matters most, but eventually you’ll find a rhythm with a team that makes you feel valued.

Who inspires you?

My dad. He taught me about working hard, being honest and that a little kindness can go a long way. He’s been my inspiration to build a successful career and try to better myself at every opportunity. I’ve had my fair share of stumbles along the way, but he’s never lost faith in me. 

We’d love to hear your views too.

Follow for updates on our Twitter or LinkedIn.


March 8, 2017

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