International Women’s Day Pt.1

International Women's Day at Six Agency blog | Six

It’s International Women’s Day and we thought we’d take the opportunity to celebrate the hard working women who make up 60% of Six.  We are a business that celebrates and values women and men’s qualities equally. 

We’ve got together to look at what’s important to us, our views on diversity in the creative industry and what our #BeBoldForChange ambitions are.

Here is the first part, you can catch the second here.

Ladies at Six Agency for International Women's Day | Six

Ruth Clarke – Deputy Managing Director

will forge women’s advancement by championing learning and development, taking a junior colleague to a major meeting or event and by being a good role model.

Do you believe diversity in the industry is changing for the better?

Statistics show that the percentage of women hasn’t actually increased significantly at all. However the reality is, we are currently experiencing a pretty tight labour market. With tech skills in high demand, I think there will be more investment into bringing more diversity into our sector and hopefully more flexibility around working too.

Describe yourself in three words.

Positive, empathetic, witty.

Jo Deverill-Slade – Account Manager

will forge women’s advancement.

What one piece of advice would you offer someone entering the creative industry?

Be open to learning as much as you can, from people with the skills to teach you. No books or qualifications can replace actual hands-on experience. Be prepared to start small and learn well to progress.

What is your biggest career achievement to date?

To have remained a current and valued member of the team – even though the oldest member of the whole agency!

Sarah Long – Senior Designer

will forge women’s advancement. She is proud to work for Six, a company with a evenly split female and male staff ratio. One which runs across the whole company — including senior staff. 

Do you believe diversity in the industry is changing for the better?

I’ve been lucky enough to mentor some great female junior design talent, which is positive. However from a wider perspective, it still seems women on the whole are under-represented in senior management within design. 

Gemma Germains Diversity GIF for It's Nice That

Gemma Germains creative privilege opinion for It’s Nice That

This is a quirky but frank summary of an industry dominated by white middle-class males was and unfortunately it’s a story that resonates. It would be great to see not only more women in senior roles, but also a greater ethnic mix within the design industry as a whole.

“Our industry is as white as Warburtons, able bodied and ever-decreasingly female the further up we climb.”

Gemma Germains, founder of Well Made Studio 

Describe yourself in three words.

Patient, supportive, calm.

Katarina Vuckovic – Junior Digital Executive

will challenge stereotypes. Whether we like it or not this still is a male dominated society made of strict gender roles. We have to raise both our sons and daughters as equals in order to change it. Katarina tries to challenge that every time she changes the lightbulb, unblocks the drain or pays the bills!

Who inspires you?

Two inspiring ladies with names beginning with A: Ayaan Hirsi Ali personally and Amal Clooney professionally. After reading Ayaan’s biography ‘Infidel’ I was amazed how brave and persistent this woman is. When I’m feeling like I can’t do something I always think of her life journey from Somalia’s desert, to being a Dutch politician and establishing her own foundation, fighting FGM. 

Ayaan Hirsi Ali public speaking photograph | Six

Ayaan Hirsi Ali Appearance via The Huffington Post

Amal Clooney as a barrister is not part of the creative industry. But what inspires me most about her is using the knowledge I have to make (a very small part) of the world a better place. There are lot of powerful women out there, we should inspire each other.

Which brand do you most admire?

San Fransisco based start-up Rothy’s, make 3D knitted female flats made of recycled plastic. Fashion and environmentalism does go hand-in-hand.

Paris Williamson – Office Administrator

will forge women’s advancement by supporting a woman-owned business.

What one piece of advice would you offer someone entering the creative industry?

Go to as many talks and exhibitions as you can. Constantly try to soak up culture in as many different forms as you can find. All of your experiences will help you grow to be the best creative as you can possibly be, and will ultimately help you land your dream job.

Describe yourself in three words.

Creative, adventurous, spontaneous.

Alison Morris – Finance Director

is going to campaign against violence by volunteering through Women’s Aid.

What motivates you?

Providing timely and accurate data that contributes to bringing change and enhancing the business.

Who inspires you?

Paralympians.

Jenny Powell – Senior Designer

will challenge bias and inequality by challenging stereotypes.

Do you believe diversity in the industry is changing for the better?

Day-to-day, I hardly notice a gender divide, so yes I feel there is a shift in the right direction. Having said this, when you look at the employment and salary statistics for the UK design sector, it’s clear that we still have some work to do until the gap is completely closed.

Liron Ashkenazi branding for Ladies, Wine & a bit of Design | Six

Liron Ashkenazi via Behance

I do however, feel like there are lots of women who are championing one another, and supporting other women in the industry. I’ve recently been following Jessica Walsh’s Ladies, Wine & a bit of Design initiative, which sets out to ‘foster female creativity’ by putting on sessions which encourage confidence and collaboration, and motivate other ladies in design.

What one piece of advice would you offer someone entering the creative industry?

Take pride in every project you work on.

Holly Crompton – Junior Account Manager

will continue to celebrate women’s achievements.

Who inspires you?

Chrissy Tiegen is publicly self-criticising, happy to stand up for herself and generally keeps it real. She is also beautiful, but isn’t arrogant about it (i.e. showing her sun-kissed skin but with stretch marks). She may be a celebrity, but to me she does what she wants and ignores the aires and graces that a celebrity, and further more so, a ‘lady’ should live by.

Describe yourself in three words.

Passionate, self-aware, trustworthy.

Emma Curtis – Studio Traffic Manager

supports a locally based women’s mountain biking group called The Dames, which helps to organise women only rides, coaching, skills courses and basic mechanics.

Which brand do you most admire?

Liv Cycling is the women’s specific arm of the bike manufacturer Giant. Liv work in conjunction with British cycling, running UK wide events to encourage women to get involved in this rapidly growing sport and take the fear out of things like basic bike mechanics.

Liv women cycling | Six

I particularly like their US brand ambassador programme, The Liv Ambassadors. They work to give women tangible skills and to become more confident and independent cyclists. Hopefully this is something that will come across to the UK.

Describe yourself in three words.

Curious, driven, practical.

Eva Renoux – Account Director

will campaign against violence by speaking out against the silence of violence.

Who inspires you?

My career has been very positively affected by my managers – most of them having been women. From when my career started in France until now, I have been surrounded by inspiring, driven and open minded women who have shown me that ambition eventually gets you ‘there’. Whether it is where you’ve wanted to be, or where you’re choosing to be.

What motivates you?

Setting myself everyday challenges and looking back at them.

Kayleigh Varnam – Junior Account Manager

will hail the success of women leaders.

What one piece of advice would you offer someone entering the creative industry?

Learn from others. You can’t ever know everything and everyone has different strengths.

Describe yourself in three words.

Bubbly, chatty, driven.

We’d love to hear your views too.

Follow for updates on our Twitter or LinkedIn.

Six

March 8, 2017

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