Social media is recognised as a powerful channel to help brands express their personality and drive better relationships with the customer. However, the financial services industry has lagged behind its corporate peers facing challenges of ineffective and bland use of social channels. But that doesn’t need to be the case. Done well, practising ‘good’ social media can enhance customers’ perceptions of their bank or building society.
Be customer first
To make real traction socially, you need to foster a culture that embraces the voice of the customer.
Be always on
Empower your team to be responsive in real-time to address news, concerns, questions and feedback.
Change the nature of your communication to reflect the social channel you are using.
Our report explores why it’s essential to have a solid social listening strategy in place and exactly what ‘good’ looks like when financial services brands use social media well. Creating successful social engagement in this regulated industry takes creativity and planning. And, with hints and tips, we’ll show you how to evaluate your existing social media efforts and win at content marketing conversations.