As we come to the end of 2017, our 21st year in business, it feels right to reflect on how positive it’s been for Six.
Following last year’s rebrand from Studio Six to Six, accompanied by the move downstairs in The Old Chapel, we’ve gone from strength to strength. This year has seen a consistently solid approach to how we look after our key clients. We are delighted to say that we have successfully built a number of new client relationships too. We’ve gained a new office dog (Maddie the sausage), grown our team with a more diverse mix of skillsets, looked strategically at our digital offering which resulted in hiring our first Digital Director and somehow eaten our way through three months’ worth of bake-off cakes.
As a newly approved agency on the creative communications roster for SunLife, Bristol-based providers of insurance for the over 50’s market, we’re really excited to be working on their direct marketing campaigns. This relationship will complement our existing portfolio of clients within the financial services sector. These include Lloyds Banking Group (made up of Lloyds, Halifax and Bank of Scotland) and Willis Owen.
We’ve also been appointed to work with BCA, Europe’s leading automotive business services group. This new relationship adds yet another key player to our growing list of clients within the automotive industry. This list also includes a new roster relationship with mfldirect, the online source of ex-Motability cars for dealerships.
Our other new clients cover a range of industries including health and wellbeing, catering and defence. We’re working on a range of digital, strategic and creative projects for them.
Of our existing client portfolio, we’ve been especially proud of our cross-channel 360 campaign with UWE Bristol. As their lead agency, we were trusted to develop and deliver a campaign idea that would encourage prospective students to make our city their home. The 2017 results speak for themselves. Compared to last year, the campaign has driven an 11% increase in attendance at open days. As well as this, they’ve seen a 24% increase in digital and printed prospectus requests; a monumental shift in engagement. And despite the downward trend in undergraduate applications across the UK, UWE Bristol has only seen a decrease of -6%, compared to a competitor average of -16%. The campaign has proved to be the point of difference required during such an important phase in the university’s development.
As we head into 2018, we continue to challenge ourselves and how we operate to offer market-leading services and practices. We’re looking forward to working on a varied selection of projects for clients new and old. We’ll be sure to share examples of the work we produce soon!
Wishing you a Merry Christmas and Happy New Year from all at Six.