Agency Life – Meet Our Strategic Planner

Meet Nicky, our strategic planner

What has been your career journey so far?

I started out my career in Marketing after completing a Master’s Degree at UWE. Initially working at the University of Bristol as a marketing and research officer I co-wrote a number of peer review papers and undertook research for the Department of Education into continuing professional development. I then moved on to work at a Technology Advertising Agency where I cut my agency teeth with clients like Microsoft, Oracle, Lucent and Motorola. After a year I was approached by the BBC to run a six-figure regional advertising campaign which included TV, Print, Radio and Out-of-Home. The campaign went on to win a number of awards including Cream Gold Award for Best Integrated Campaign and Young Director of the Year.

My next career move took me to Guernsey. I worked there as regional marketing manager for Specsavers and as an account director for an offshore agency for a number of years. On leaving the island I spent sixth months travelling through Asia and Australasia with my now husband and on return to the UK, we moved to London. I worked for an award-winning Brand Communications Consultancy as Marketing Manager and Client Consultant winning two DBA effectiveness awards during my three-year stint and building my knowledge in Branding and Internal Communications.

Nicky Lloyd and her family
Nicky with her family

In 2007, delighted with the birth of our son Sam, we moved back to Bristol and I spent the next three years concentrating on bringing him up whilst dabbling in the creative industries with some freelance work and running the ‘Front Room Art Trail’, Bristol’s oldest and biggest art-trail.

When Sam was 3 1/2,  just before he was due to start primary school, I took a full-time job working for a branding agency in Bath. After two years I left, working freelance for a couple of years before finally landing here at Six where I have now working on a permanent basis for the last four years as a Strategic Planner.

What is your career highlight?

I really enjoy working with clients to help them identify and understand their customer needs and build brand propositions and strategies that engage with the hearts and minds of their audiences. Every time I see a strategy come to life creatively it fills me with excitement and anticipation. It’s only when that creative strategy delivers against marketing and business objectives that I feel work is truly effective.

What are the top three tips you’d give to someone? 

  • Listen, listen, listen.
  • Don’t be afraid to ask questions.
  • Never stop learning.

What or who are you a secret fan of?

This Country BBC3 it’s so funny and W1A because of my time working at the BBC.

WIA BBC Comedy

What three tracks would you add to the Sonos queue?

What advice would you give to your 18-year old self?

Put that cup of tea down, get out of St Michaels Café and go back to your lessons…

What could you give a 40-minute presentation on with absolutely no preparation?

The challenges of being a working mum!

Want to join Nicky and the rest of our team?

Take a look at our current job opportunities and see more of life at Six on our Instagram.

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Nicci Lloyd - Planner | Six

Nicky Lloyd

April 10, 2018

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