Meet Alexandra Shallish, our Creative Director. She’s been part of the Six family since 2009.
What has been your career journey so far?
After a few design contracts as I tried to get my foot in the door, I started out in Financial Services before moving into a fun few years in Advertising Recruitment. This meant there was a big emphasis on ideas and not just execution, which is the part of being creative that I love and strongly believe in. Without a good idea, you’re just wrapping a ribbon around a pig.
I also spent a lot of time as an Art Director during which time I developed a passion for photo shoots and everything they entail. After a stint of agency life and a solid few years of freelance in both London and the South West, I then joined Six as a Design Director and later, became Creative Director. I sit on the Senior Management team and help drive the business forward.
What is your career highlight?
Travelling to Johannesburg for our then client Anglo American. We were working on a safety campaign for them, to protect their workforce from any fatalities around the mines. I got to experience going down huge coal mines and open-cast mines. It was so exciting and different and I felt privileged to experience it and hear some of their stories first hand.
Top three tips you’d give to someone?
Go with your gut, be authentic, be ready to change the plan. This applies to a project, your career or life!
Tell us about your perfect weekend.
It would obviously be a long weekend! I’d start on the Friday with a trip to London, meet a couple of uni friends and visit an exhibition or gallery before having a long lunch, somewhere like Oblix at The Shard. Alternatively, it would be London Fashion Week Festival to immerse myself in fashion heaven! The rest of the weekend would be relaxed and involve my dog, Pablo. Perhaps a long woodland walk and then coffee or lunch in Clifton Village with friends before finishing with a good Sunday run and the papers. Weekends are for rebooting and giving myself space before a busy week.
What three tracks would you add to the Sonos queue?
What advice would you give to your 18-year old self?
Know when to fight your corner, know when to let it go!
What could you give a 40-minute presentation on with absolutely no preparation?
I’ve had Type 1 Diabetes since I was 11, so, unfortunately, I know a fair bit about the condition. I’ve always been sporty and so this has been a major factor in facing it head-on. It’s relentless but I try to control it, rather than let it control me. Easier said than done sometimes! I’ve taken part in lots of runs etc for other charities but thought it was high time I contributed to a charity specifically focused on Type 1 Diabetes. So last May I cycled 66 miles around the perimeter of The Isle of Wight to raise money for JDRF (Juvenile Diabetes Research Foundation). A fabulous and emotional day.
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